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National Sales Director

Meru Health

Meru Health

Sales & Business Development
San Francisco, CA, USA · Denver, CO, USA · Remote
Posted on Friday, October 27, 2023

STATUS: Full-Time Exempt

JOB CATEGORY: Professional (For US Postings Only)

LOCATION: Denver, CO, SF Bay Area, CA, Remote

Meru Health (name inspired by the documentary Meru) is a pioneer of the fourth wave of mental healthcare—a mind-body approach that uses human support, biofeedback, and digital tools to expand access while delivering superior clinical outcomes. We are on a mission to help 10 million people recover from mental health ailments by 2027, by utilizing the latest science and technology. If you’re looking for a place where your work has a strong impact on people’s lives, we invite you to join us on our mission!

We’re looking for a phenomenal NATIONAL SALES DIRECTOR to join our SALES team.


There are many reasons why Meru is a great place to work and grow, but below are few main ones why you’d want to join us:

  1. Mission with strong social impact. You will be making a significant impact on people’s lives. See how you can be helping those struggling with mental health: Be part of changing the way we treat and care for mental health challenges — not just treating symptoms but addressing root causes and empowering people to heal and thrive.
  2. Supportive and talented colleagues to work with. Work alongside an international & multicultural team where the practice of inclusion & psychological safety is paramount for transparency, collaboration, creativity, and diversity of thought. We hire individuals who are passionate about our mission, exercise our values, and are inventive, humble & kind.
  3. We invest in your development. Your continuous development is important for us and we make sure you have opportunities to improve your skills, e.g. through classes and training.
  4. We invest in your well-being. We practice what we preach. In addition to wellness benefits and flexible working hours, you and two friends or family members will have access to Meru’s mental health program.
  5. Growth company. In order to achieve the highest impact, we give our employees space for freedom and creativity, as well as ownership and responsibility, a key component in taking your skills to the next level.
  6. Small everyday things that make the difference. We offer modern working tools, a budget for home office equipment, phone bill and internet compensation, an extra holiday for your birthday, and other perks to make your everyday life a little better.

As a National Sales Director you are responsible for cultivating, farming and selling employer opportunities through two different sales channels. This includes reaching out to Plan Sponsors (Employer Groups) within the assigned health plan contracts that Meru Health has established, to introduce Meru Health’s innovative care approach. To accomplish this, you will build and strengthen relationships with the Health Plan’s AE/Sales teams across the US and work with those teams to get in front of their employer groups and sell Meru Health’s mental health solutions. In addition to the Plan Sponsors, this role also includes selling direct to employers by driving the sales lifecycle from lead generation to closing the deal.

As a culture add, you approach personal and professional relationships from a place of care, curiosity, and open-mindedness. You genuinely care about the well-being of others and are actively keeping inclusion & diversity top of mind.


Drive Sales and Revenue through health plan AE/Sales teams and Direct to Employer Opportunities:

  1. Identify, develop and strengthen relationships with Plan Sponsors and health plan AE/Sales teams within assigned health plan contracts.
  2. Develop Meru Health sales opportunities through building and strengthening relationships with health plan AE/Sales teams and gaining access to their Plan Sponsor block of business.
  3. Develop strategic plans with the health plan AE/Sales team regarding their block of business, the mental health strategies of these employers, and how Meru Health can support their efforts.
  4. Deliver presentations to Plan Sponsors educating them on Meru Health’s innovative approach, the impact we can have on their population’s mental health, and how we partner on communication strategies to promote the benefit to their employees.
  5. Lead the sales cycle from lead generation through closing the deal by building direct to employer targeted lists, cold outreach, delivering presentations for introductory through finalist meetings.
  6. Disciplined approach to managing CRM.
  7. Work closely with Client Success to ensure successful handoff of clients.
  8. Provide market feedback about product enhancements, market needs, pricing, etc.


Work experience needed:

  • 5+ years healthcare sales experience at a health plan and/or selling to health plans and employer groups. Contacts, and a strong network in this space are a plus.

  • Deep understanding of the complexities of the benefits/health insurance space and experience navigating through these challenges.

  • Successful track record in healthcare sales.
  • Experience working in digital health (preferably mental health related) startups or growth companies that have been selling to payers and employers.

Skills needed:

  • Alignment with our values and passion for our mission.
  • Strong sales skills and commercial acumen.
  • Strong skills in management & driving the sales process.
  • Strong communication and presentation skills.
  • Analytical skills - make decisions based on data.
  • Ability to adapt
  • Strong networking and negotiating skills.
  • Storing closing skills.

Knowledge, education, and/or training needed:

  • BA or advanced degree preferred.
  • MUST have strong sales experience in healthcare benefits, channels, targeted segments, etc.
  • Strong technical knowledge of CRM / HubSpot and other commercial tools


  • Drive net new employer group sales through Plan Sponsor and Direct to Employer opportunities.
  • Achieving Sales/Revenue targets
  • Continued traction with expansion across health plan AE/Sales team geographies.

At Meru Health, we don’t just accept differences — we celebrate, support, and thrive on them as a source of human creativity and richness of life, for the benefit of our employees, our customers, and our community. Meru Health is proud to be an equal opportunity workplace and is an affirmative action employer.


We founded Meru Health in 2016 after having lost family members to mental health struggles and having seen so many others struggle with their own mental health care. We learned that access to mental health care was severely lacking—and that the care that was available was often not sufficient.

Mental health isn’t just mental. The science on how food, sleep, and even breathing can affect mood—and how mood can affect physical wellbeing—is well established. Yet so much of the mental health care landscape was ignoring this. Traditional talk therapy and psychiatric medicines aren’t enough or—in so many cases—even necessary. We felt that a more holistic approach could deliver better and faster results—and for far more people. That’s why we're building the new standard of mental health care.


  • Base: Salary Range: $150k -$170K Variable Compensation: On Target Earnings: $250k -$270k (uncapped) + stock options
  • Meru Health pays 100% of Medical, Dental, Vision, and Life Insurance premiums for full-time employees & 50% for dependents
  • Annual $1,500 HSA (Health Savings Account) contribution to single enrollees and $3,000 to those with dependents
  • Paid Time Off 15 Holidays annually + 20 Vacation days your first year of employment, then 25 thereafter + 1 Birthday + 1 Service day to participate in any activities that elevate marginalized communities + 2 Compassionate days to take care of your mental health.
  • Internet & phone expense reimbursement
  • $250 Onboarding Home Office stipend!

Not sure if you should apply? Please keep reading...

Research shows that women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.


Could this position be your next career step? Apply by filling the application with a few clicks below!


Meru Health is an online provider with licensed clinicians, a digital solution and a wearable device for our participants. Our solution is a comprehensive tool for participants to heal burnout, depression, and anxiety. Our 12-week mobile treatment program includes mindfulness and CBT practices, HRV Biofeedback, sleep medicine, nutritional psychiatry, and daily remote therapist support on weekdays. We've proven the efficacy of our approach in 9 peer-reviewed studies and we have 8 additional papers in peer-review.

Meru Health is growing fast to meet the rapidly increasing demand for mental health services. We are on a mission to help 10 million people recover from mental health ailments by 2027. We partner with healthcare organizations, large employers, and insurance companies who understand the need to offer comprehensive mental healthcare to members or employees, and to meet the challenges so many people face with trying to access mental healthcare services.

We are scientists, engineers and experienced entrepreneurs who have come together to make mental healthcare accessible, effective, and truly outcome-driven. Our mission is more than business, it’s personal. Our founders have lost friends and family members to depression, and we want to build a highly effective mobile treatment widely accessible to people in need.

From an organizational perspective, Meru is a flat and non-hierarchical company with Scandinavian/Nordic roots and with a high degree of independence and trust. This means that we look for people to join the company who are highly self-driven and act like entrepreneurs. This also means we expect a lot and also give a lot of freedom and room for creativity.

At Meru Health, we don’t just accept differences — we celebrate, support, and thrive on them as a source of human creativity and richness of life, for the benefit of our employees, our customers, and our community. Meru Health is proud to be an equal opportunity workplace and is an affirmative action employer.

Watch this brief 1-minute animation to learn more about how our program works.

Get to know us and our culture.

Check out the science and research behind what we do.