Marketing Operations Analyst
Well Health
Marketing & Communications, IT, Sales & Business Development, Operations
Santa Barbara, CA, USA
Posted on Jul 9, 2024
ABOUT ARTERA
Our Mission: Make healthcare #1 in customer service.
What We Deliver: Artera (formerly WELL Health®) is the patient communication platform that delivers happier staff, healthier patients, and more profitable organizations. We enable two-way conversations between patients and their healthcare teams through secure, multilingual messaging across multiple channels – including text, email, and telephone. By unifying disjointed touchpoints into a single, intuitive channel, Artera fuels connected patient experiences and empowers organizations to deliver the best customer service imaginable.
Our Impact: Artera helps 500+ healthcare providers facilitate more than 1 billion messages for 40+ million patients annually.
Our award-winning culture: Since founding in 2015, Artera has consistently been recognized for its innovative technology, business growth, and named a top place to work. Examples of these accolades include: Inc. 5000 Fastest Growing Private Companies (2020, 2021, 2022, 2023); Deloitte Technology Fast 500 (2021, 2022, 2023); Built In Best Companies to Work For (2021, 2022, 2023, 2024). Artera has also been recognized by Forbes as one of “America’s Best Startup Employers,” Newsweek as one of the “World’s Best Digital Health Companies,” and named one of the top “44 Startups to Bet your Career on in 2024” by Business Insider.
Artera’s Revenue Operations (RevOps) team is looking for a Marketing Operations Analyst to support and optimize marketing tools, systems, and processes. In this role, you’ll provide actionable insights to improve campaign performance, contribute to revenue growth, and enhance customer engagement.
Ideal candidates will have a strong analytical foundation, experience with marketing attribution models, and a solid understanding of B2B SaaS or healthcare technology marketing. You should excel in communication, data visualization, and enjoy collaborating in a fast-paced, team-oriented environment.
This role reports to the Senior Director of RevOps and works closely with Marketing & Communications leadership. It's an excellent opportunity for someone with foundational experience looking to grow in a hands-on, data-driven role.
Responsibilities
- Data Analysis & Reporting:
- Analyze marketing data and provide actionable insights to improve campaign performance.
- Build and maintain dashboards tracking key performance metrics and marketing attribution models.
- Support reporting efforts with a focus on multi-touch attribution and cross-channel performance analysis.
- Evaluate and implement an account-based attribution model that shows the whole GTM motion across sales and marketing channels.
- Optimization & Refinement:
- Enhance marketing performance tracking using tools like Salesforce, Pardot, 6sense, and UserGems.
- Implement and maintain lead scoring, nurturing, and segmentation processes while ensuring data integrity.
- Process Improvement & Sharing:
- Provide optimization recommendations and document standard operating procedures (SOPs) for marketing operations.
- Support and train team members on marketing tools, ensuring compliance with data privacy regulations.
Requirements
- 2+ years of relevant experience
- Comfortable working in a fast-paced, evolving B2B technology landscape (SaaS, IaaS, hardware, etc.)
- Proven experience building and maintaining a multi-touch marketing attribution model
- Expert in Salesforce Administration
- Strong data storytelling abilities, and skilled at data visualization (Looker preferred but PowerBI, Tableau or other tools are also accepted)
- Demonstrated ability for finding insights in a modern marketing environment
- Deeply collaborative, curious, and entrepreneurial with the ability to establish processes from scratch, gain buy-in from cross-functional teams, and drive processes forward
Bonus
- Experienced with Pardot, 6sense, DemandBase, ZoomInfo, Groove, Definitive Healthcare, Asana, Jira, G-Suite, Google Ads, LinkedIn, Dreamdata etc.
- Experience working in healthcare technology
LOCATION
Artera values in-person collaboration and is currently hiring in the following US cities: Santa Barbara, Los Angeles, San Francisco/Bay Area, Kansas City, Seattle, Denver, Chicago, Boston, and Philadelphia (Wayne).
Artera HQ is in Santa Barbara, CA, with an additional US office located in Philadelphia (Wayne), PA. If you live in the Santa Barbara or Philadelphia area, your role will be hybrid, and you will be expected to work out of your designated office location regularly, following local office guidelines. While three days a week may be a general guideline, the specific requirement will be set regionally based on the needs of the local office and the role.
If you live in one of our other hubs, your role will be remote to start. As our team continues to grow in these cities, Artera will explore opening offices in these locations, but there is currently no timeline in place for that. Once that happens, in-office attendance will similarly follow regional expectations, with flexibility to align with the local office's norms and the specific job requirements.
WORKING AT ARTERA
Company benefits - Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, company equity, voluntary benefits, 401(k) and more!
Career development - Manager development cohorts, employee development funds
Generous time off - Company holidays, Winter & Summer break, and flexible time off
Employee Resource Groups (ERGs) - We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join.
Committed to Diversity, Equity, and Inclusion
Artera is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Artera are based on strategic business needs, job requirements and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics or any other protected status.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. Artera is committed to leveling the playing field, and we encourage you to apply for positions even if you do not meet 100% of the criteria. We would love to connect with you and see if you would be a great fit for our role!
We’re dedicated to creating an inclusive, equitable, and diverse workplace, where everyone feels safe to be themselves and diversity is a strength. Artera is committed to providing employees with a work environment free of discrimination and harassment; Artera will not tolerate discrimination or harassment of any kind.
DATA PRIVACY
Artera values your privacy. By submitting your application, you consent to the processing of your personal information provided in conjunction with your application. For more information please refer to our Privacy Policy.