Marketing & Communications
United States · Remote
Posted on Friday, June 2, 2023
Megan Lierley, Marketing Lead
Thatch is a new way to buy, sell and discover unique, interactive travel guides and services from content creators around the world.
We care deeply about helping people spend more time doing the things they love - and less time with the stuff that gets in the way. And we do this by obsessing over the details that make product experiences useful, human and fun.
The company has raised $5.2M from some of Silicon Valley's best early stage investors including Tim Connors at Pivot North (first investor in 6 $1B+ companies), Wave Capital (early operators at Airbnb that lead data science and corp dev), Freestyle.vc (early investors in Patreon, Airtable) and Marc Randolph (co-founder of Netflix).
⚽️ What we look for in teammates
We don't care if you have a fancy degree. We care that you're naturally curious and have a natural inclination to learn new tools, and an ability to get up to speed quickly in different areas of your job, intuitively make connections across new concepts, and efficiently communicate your ideas and solutions for the problems at hand.
We care about working with good humans which means we only hire people who are honest, reliable and generous, with high emotional intelligence and a healthy balance of humility and confidence.
Building things from scratch is difficult and full of uncertainty. You should enjoy working hard to solve real problems, not be afraid to try and learn new things, have a bias toward action and have the passion, perseverance and resourcefulness to stick with it when things are ambiguous or uncertain.
We’re looking for an ambitious, well rounded marketer early in their career who is eager to work and learn in an early-stage, fast-moving environment.
As a junior marketer, you will be responsible for working within the strategic goals of the marketing organization, but creatively leading your own projects and delivering strong results. You’ll be expected to own campaigns from start to finish, including creating content to execute on them. Additionally, you’ll set the strategic direction for our social media platforms and be responsible for delivering on their growth.
A note on marketing at Thatch: As a marketplace, Thatch has two key customers to market to - each with distinct needs and wants: Travel Creators (supply) and Travelers (demand). Today the majority of our marketing efforts are focused on Travel Creators but over time expect this to shift more to the consumer.
Social Media Management
Set the strategy for our social media platforms to align with broader company and marketing goals. Key platforms are Instagram and Tiktok, but we are open to others, like Pinterest, Twitter and Youtube where relevant.
Report on social media KPIs and update strategy accordingly
Design Instagram & Tiktok campaigns and set the monthly calendar
Create - or source from our creator network - the content to post on our platforms, including static content & video content
E-Mail Marketing Campaign Design and Execution
Create and manage product-related email flows, like abandoned cart flows or first purchase enablement flows.
Create and manage email marketing campaigns aligned to the goals of larger marketing initiatives, like new creator acquisition, existing creator enablement, re-engaging existing consumers, and destination marketplace launches.
Support in the creation of our biweekly creator newsletter, including by creating visual assets
Creator Enablement & Acquisition Support
Support activities around recruiting, onboarding and activating new creators on the platform.
Collaborate with the product team on ways to improve creator acquisition, enablement, acquisition and activation.
Marketing Asset Creation & Design
Support general marketing initiatives (like Thatch-led events and ad campaigns) by creating digital assets, including posters, posts, email templates, videos and graphics
Generally flex your curiosity, creativity and your marketing muscles to support a variety of campaigns. projects and initiatives led by our marketing team!