Growth Marketing Manager
TextNow
Marketing & Communications, Sales & Business Development
United States
Posted on Nov 20, 2024
We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We're the largest provider of free phone service in the nation. And we're just getting started.
Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.
TextNow is looking for a driven, creative, and analytical Growth Marketing Manager to join our Marketing team to support paid user acquisition efforts. In this role, you will work closely with the Head of UA,across various adnetworks to help deploy advertising and acquire more customers for TextNow. This role will own strategy,execution, and reporting across multiple paid media channels.
The ideal candidate is someone with a deep background in mobile app user acquisition across at least one acquisition type (paid search, paid social, programmatic, etc) and is eager to expand their tool box.
What You'll Do
- Own media buying, testing, and optimization efforts across a set of paid channels
- Responsible for accurate and timely execution of media campaigns
- Produce and report on metrics and KPIs related to CPMs, CTRs, CPIs, LTV:CAC, etc.
- Stay up to date on Social/SEM/PPC/paid UA industry trends and make recommendations that apply to TextNow
- Own campaign analysis and testing across different sub functions of digital advertising (creative, audience, incrementality,landing page performance, spend, etc.) to optimize performance
- Use digital analytics tools (Ad platforms, MMP, Tableau) as well as Excel to extract insights and make informed decisions for our paid campaigns
- Responsible for accuracy of reporting on paid media campaigns, including aggregating and QA’ing data from multiple sources
- Collaborate cross-functionally with internal counterparts in business analytics, brand marketing, data science, etc. and external counterparts at agencies and ad platforms.
Who You Are
- 3-5+years experience with at least one acquisition channel and a desire to learn others
- Excellent communication skills
- Appetite for growth in the paid advertising vertical and a willingness to learn through active participation
- Ability to transform complex facts, figures, and numbers into plain language that can be easily understood
- Familiarity with the mobile app ecosystem: measurement challenges, app stores, MMPs, etc.
- Strong attention to detail and organizational skills
- Experience A/B testing: ideation, launching, analyzing, and reporting insights.
- Capacity to work with technical systems and teams
- Proficient in Microsoft Excel: You’re a master with data analysis, and have an exceptional ability to draw key insights from both quantitative and qualitative data
- You have a “get things done” mentality; you can dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy
- You are creative and can see how the pieces of a complex problem fit together; you feel comfortable challenging assumptions when they are not well-based
- You like to build - you enjoy the process of going from problem to solution regardless of the medium
- You are passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach our customers at the right time with the right message
- You have a team-first mentality and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals
More about TextNow...
Our Values:
· Customer Obsessed (We strive to have a deep understanding of our customers)
· Do Right By Our People (We treat each other with fairness, respect, and integrity)
· Accept the Challenge (We adopt a "Yes, We Can" mindset to achieve ambitious goals)
· Act Like an Owner (We treat this company like it's our own... because it is!)
· Give a Damn! (We are deeply commited and passionate about our work and achieving results)
Benefits, Culture, & More:
· Strong work life blend
· Flexible work arrangements (wfh, remote, or access to one of our office spaces)
· Employee Stock Options
· Unlimited vacation
· Competitive pay and benefits
· Parental leave
· Benefits for both physical and mental well being (wellness credit and L&D credit)
· We travel a few times a year for various team events, company wide off-sites, and more
Diversity and Inclusion:
At TextNow, our mission is built around inclusion and offering a service for EVERYONE, in an industry that traditionally only caters to the few who have the means to afford it. We believe that diversity of thought and inclusion of others promotes a greater feeling of belonging and higher levels of engagement. We know that if we work together, we can do amazing things, and that our differences are what make our product and company great.
TextNow Candidate Policy
By submitting an application to TextNow, you agree to the collection, use, and disclosure of your personal information in accordance with the TextNow Candidate Policy