Lead Creative (Generalist)
Superside
Superside is looking for a Lead Creative with a passion for Generative AI to shape creative excellence across branding, landing pages, ads, social, print, and presentations. You’ll guide a global team of talented designers, combining strategic leadership with hands-on craft to deliver human-centered, high-impact work for leading brands worldwide.
This role sits at the intersection of creativity and craft, elevating design quality while helping evolve our capabilities through the thoughtful use of AI tools. You’ll act as both a mentor and a maker, fostering collaboration, empathy, and clarity across every project. You bring curiosity, composure, and a growth mindset to your leadership, helping others grow while delivering consistently outstanding work across a broad range of disciplines and formats.
What You'll Do
• Explore and integrate Generative AI tools (e.g., text-to-image, layout automation, generative variations) to enhance quality, efficiency, and creative expression.
• Ensure AI-assisted outputs align with brand guidelines, tone, and visual systems, preserving brand integrity and human emotion.
• Guide creative direction across projects, ensuring work connects back to strategy, purpose, and client goals.
• Build trust through thoughtful client communication and calm, solutions-oriented leadership.
• Foster a psychologically safe, inclusive environment that encourages open feedback and shared ownership.
• Connect design decisions to business goals, using insights and performance data to shape storytelling.
• Partner cross-functionally with Creative Ops, Strategy, and Marketing to deliver cohesive, insight-driven creative solutions.
• Coach and inspire designers, balancing encouragement with actionable, growth-oriented feedback.
• Lead by example — staying grounded under pressure, embracing change, and championing collaboration.
What You'll Bring
• 5+ years of experience as a creative lead or senior designer, with a strong history of guiding diverse, multidisciplinary teams.
• A strong portfolio showcasing creative excellence across branding, presentations, and advertising, with examples of AI-enhanced work.
• Advanced skills in design tools, including Adobe Creative Suite, Figma, and presentation platforms.
• Proficient in using AI tools as part of a thoughtful and intentional creative workflow.
• Experience leading project teams, mentoring peers, and contributing to a shared creative vision.
• A collaborative, ego-free approach with the ability to listen actively, adapt easily, and foster trust through empathy and clarity.
• Comfortable engaging with internal and external partners in both creative and strategic discussions.
• Proven ability to manage multiple projects with attention to detail, creative integrity, and team well-being.