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Product Marketer (New Products)

PicCollage

PicCollage

Marketing & Communications, Product
Taipei City, Taiwan
Posted on Thursday, January 18, 2024
Come join an international team and learn from seasoned developers and designers to explore new product ideas! As an equal-opportunity employer, we support and accept differences and strive to create a workplace that stimulates creativity, collaboration, and learning from all members.
Aside from the PicCollage app, we are also building exciting new products, including new video editing apps, and AI visual creativity products. As a Product Marketer in our Explore (new products) team, you will work closely with Product Managers and Product Designers to research and identify creative ideas, and target user segments, then build and grow these software applications over time.

Responsibilities:

  • Work with Product Managers to develop go-to-market strategies, including product positioning and messaging that resonates with target user/market segments.
  • Conduct market analysis to obtain an understanding of the competitive landscape and identify product differentiators.
  • Structure experiments and create marketing programs (e.g. campaign creatives, product copies) to reach and grow users for new products.
  • Assess the effectiveness of the marketing experiments on an ongoing basis, and provide insights to make product development.
  • Speak both internally and externally to promote the story of new products.

Requirements:

  • Native-level proficiency and excellent storytelling in English. Resourceful with effective collaboration and communication.
  • Experience developing go-to-market strategies for new-launch mobile and web products, preferably in the photo or video editing industry.
  • Experience directly working with developers and designers on product marketing - making changes in the product discovery and delivery process.
  • Market intelligence - own deep understanding of English-speaking markets, clearly share with the team who they are, why, and how they use the products.
  • Metrics-driven and analytical - proven ability to prioritize, drive, and achieve results.

Plus:

  • Chinese language skills.
  • Familiarity with running campaigns on AppStore ads, Meta Business Manager, and Google ads.
  • Hands-on design skills to create campaign visuals.