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Senior Brand Marketing Manager



Marketing & Communications
San Francisco, CA, USA
Posted on Wednesday, June 26, 2024

Intercom was founded in 2011 to change the standard of customer service online. Our AI-first customer service platform is a totally new way to deliver customer service and is designed to transform the way businesses interact with their customers through AI. We all know that customer service on the internet sucks. It’s slow and impersonal. We help businesses provide instant and exceptional service to their customers and maximize their support agents’ productivity, efficiency, and performance—all through our single AI system. More than 25,000 businesses use Intercom to send millions of messages to millions of customers each month.Intercom has been a long-standing product leader and cultural icon in the technology and startup worlds for more than a decade. We set the pace for our industry and live by our values that allow us to push boundaries, build with speed and intensity, and deliver incredible value to our customers.Join us on our mission to redefine customer service and make internet business personal.

What's the opportunity? 🤔

As the Senior Brand Marketing Manager, you will help bring our brand programs to life to tell the Intercom story globally. From high-level campaign strategy to the nitty gritty launch details to performance reporting, you’ll lead the charge in developing integrated campaigns across all marketing channels. You’ll partner closely with Product Marketing, Demand Gen and our in-house Brand Studio, as well as external agencies, to generate campaign strategies, messages and executions.

The qualified candidate will be a driven and creative brand marketer with a successful track record of building impactful brand marketing campaigns that resonate with their target audiences and drive business goals. Reporting directly to the Director of Brand Marketing, the Senior Brand Marketing Manager must be strategic, collaborative, organized and analytical with experience across creative strategy, media strategy and integrated campaign execution.

What will I be doing? 🚀

  • Lead the execution of brand marketing campaigns to drive brand awareness and preference, from insight identification, brief creation, planning, creative development and launch
  • Work with internal and external media partners to develop media strategies across the full funnel
  • Work closely with internal creative teams and agencies to drive creative development and ensure the brand comes to life in the best way for each content type and channel to achieve brand goals
  • Collaborate with product marketing, content marketing, field marketing and demand generation teams to drive key campaigns and ensure cohesive brand messaging and alignment of initiatives
  • Synthesize data and analytics to measure campaign effectiveness, gain insights and optimize campaigns for better performance
  • Build and maintain brand marketing calendar ensuring close alignment and coordination with various brand and demand generation team

What skills do I need? 📖

  • 7+ years of experience in brand marketing, ideally half of which has been in a B2B SaaS environment
  • Understanding of SaaS business models and funnels, particularly those with self-serve engines
  • Demonstrated expertise in driving large scale integrated brand awareness campaigns
  • Experience in guiding multi-disciplinary and cross-functional marketing teams for campaign execution
  • A proven track record in creating innovative and targeted brand campaigns and programs that generate measurable results.
  • High familiarity of cultural marketing trends in creative, media, digital and social
  • Thrive in a fast moving growth stage environment and comfortable operating with ambiguity
  • Proven ability to strategically plan, create and implement marketing plans and brand creative briefs.
  • Experience with helping to develop campaign measurement metrics.
  • Must be able to collaborate with multiple internal teams to achieve brand objectives.

Benefits 😍

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! :)

  • Competitive salary and meaningful equity
  • Catered lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
  • Fully funded comprehensive medical, dental, and vision coverage
  • Open vacation policy and 10 corporate holidays
  • Paid Parental Leave Program
  • 401k plan
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family!

The base salary range for candidates within the San Francisco Bay Area is $152,625 - $177,375. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).


Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least two days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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