Marketing Manager 

About Inspectiv

At Inspectiv, we are dedicated to revolutionizing the landscape of vulnerability management with a unified platform for Bug Bounty as a Service and Pentesting as a Service. Our remote-first team is driven by the vision of providing all the advantages of vulnerability management without the traditional hassle or unpredictable expense. Join us in ensuring our clients that their external attack surface remains impeccably secure and fortified.

We are a well-funded Series A company with top tier investors.

The Opportunity

We are looking for a Marketing Manager with a focus on growth and demand generation.

This role is responsible for creating and executing strategic marketing plans to increase brand awareness, lead generation, and business growth. They will collaborate with various teams, including sales, product owners, and executives, to ensure effective communication and successful execution of marketing initiatives.

This role reports to Inspectiv’s Chief Revenue Officer. 

What you will do:

• Develop and implement comprehensive marketing strategies to target key customers
• Plan, execute, and evaluate integrated marketing campaigns across various channels to generate demand.
• Drive brand consistency and recognition by developing and maintaining brand guidelines and creative assets.
• Coordinate and oversee the creation of marketing content, such as website copy, blog articles, white papers, case studies, videos, and infographics.
•  Conduct market research, competitive analysis, and customer insights to identify trends, pain points, and emerging opportunities.
• Drive lead generation efforts through lead nurturing campaigns, lead scoring, and marketing automation.
•  Establish key performance indicators (KPIs) for marketing initiatives and regularly track, analyze, and report on performance.

What we’re looking for:

• Proven experience (5-6 years) in B2B marketing, preferably in the technology or cybersecurity industry.
• Experience coming from a high-growth start-up tech environment (cybersecurity a plus)
• Strong understanding of digital marketing tactics, including SEO, SEM, social media advertising, and content marketing.
• Demonstrated experience in developing and executing successful marketing campaigns.
• Proficiency in marketing automation, and analytics platforms, including HubSpot and Google Analytics.
• Experience with ABM and intent-based marketing, and related platforms (e.g.; 6Sense) a plus.
• Excellent written and verbal communication skills with the ability to articulate complex concepts in a clear and concise manner.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong project management skills and the ability to manage multiple projects simultaneously with competing priorities.

What we offer:

• Opportunity to be a part of the creation of new products poised to revolutionize an industry 
• Partner with enthusiastic and talented colleagues and industry leaders who are compelled to do good in the world
• Experienced leadership team and fast growth opportunities 
• Remote-first culture, flexible work schedules, and exciting perks 
• Generous benefits program offering Health, Vision, Dental, Life Insurance, etc

Salary Range: 120k - 170k + equity. Exact compensation will vary based on skills and experience.

We are an equal opportunity employer and do not discriminate against otherwise qualified applicants on the basis of race, color, gender, religion, sex (including gender identity and sexual orientation), national origin, disability, veteran status, age, marital status, pregnancy, or any other protected group status as defined by the law. If you need assistance or accommodation due to a disability, you may contact us at people@inspectiv.com.