Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

BetterUp is on a mission to help people live with greater clarity, purpose, and passion. Our platform supports human transformation powered by world-class coaching, AI-driven insights, and evidence-based behavior change. We’re now looking for a seasoned, pragmatic, and forward-thinking Associate General Counsel, Product & Privacy to join our Legal team and partner closely with our AI, engineering, and product teams as we build solutions at the edge of innovation.

In this role, you won’t just interpret the law — you’ll shape how our cutting-edge technology is built and brought to life, in a way that’s fast, compliant, and trusted. You’ll bring crisp, code-level advice, deep product intuition, and strong cross-functional instincts to the table.

What you’ll do:

• Guide how we build, launch, scale, and monitor both traditional and AI-powered products — ensuring compliance without slowing down innovation.

• Advise on global privacy, data protection, and responsible data handling practices across the full product lifecycle.

• Help shape and articulate BetterUp’s point of view on privacy, AI, and data governance — balancing risk, trust, and speed.

• Serve as a strategic partner across Legal, Product, Engineering, Security, and GTM teams — translating legal nuance into clear, actionable guidance.

• Enable GTM, Commercial Legal, and customer-facing teams to confidently communicate our AI, data, and privacy posture — building customer trust from the first conversation.

• Draft, negotiate, and manage complex agreements related to products, services, data, and technology vendors.

• Contribute to the development of BetterUp’s IP, patent, and open source strategies – and ensure they scale with us.

If you have some or all of the following, please apply:

• 10+ years of legal experience, including a combination of top-tier law firm and in-house roles, with at least 5 years in a senior product counseling capacity.

• Proven ability to counsel on complex issues at the intersection of product development, global privacy regulations, and AI ethics.

• Expertise in advising on privacy and data handling compliance, particularly in fast-paced product environments.

• Deep familiarity with cloud/SaaS technologies and the ability to rapidly understand emerging product and AI frameworks.

• Strong drafting and negotiating experience across commercial, SaaS, IP, and vendor agreements.

• A business-first mindset with sharp judgment and the ability to move quickly in ambiguous, fast-moving environments.

• Track record of building durable, trusted partnerships across functions; you show up, follow through, and lead with clarity.

• A calm, collaborative presence — able to advocate persuasively while maintaining cross-functional trust and momentum.

• A highly developed sense of responsiveness, acting with urgency, and ownership.

• Curiosity and a sense of humor.

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member

• A competitive compensation plan with opportunity for advancement

• Medical, dental, and vision insurance

• Flexible paid time off

• Per year:

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)

  • 5 Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $224,000 – $355,000.

If you live in New York, the base salary range for this role is:

$258,000 – $355,000: New York City

$224,000 – $308,000: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co

Compensation Range: $204K - $355.3K