About built world

Mercator.ai is the fastest, most accurate way for General Contractors, Sub-Contractors, Suppliers, and Construction Service Providers to spot early, viable projects. Our AI engine delivers 100% coverage of public & private opportunities—commercial to industrial—from concept to completion, in real time. We turn raw project signals into actionable, relationship-ready intelligence that drives revenue for the built world.

Role Snapshot

We’re looking for a growth-minded, data-obsessed builder-leader who thrives at the intersection of marketing, analytics, and revenue. As Head of Marketing, you’ll own our positioning, GTM strategy, and full-funnel execution—turning Mercator.ai into the default starting point for construction BD. You’ll report to the CEO, lead a small team (plus agencies/freelancers), and build a high-performance growth engine aligned to customer LTV, CAC efficiency, and funnel optimization.

What You’ll Tackle

Funnel Math: Demand Gen & Paid Media

• Lead with a quantitative POV, CAC/LTV lens, always. Test, iterate, and scale campaigns across paid social, search, and traditional channels with transparent ROI and attribution tracking.

Messaging & Positioning

• Craft persona-specific narratives rooted in customer data and behavior insights. Regularly A/B test positioning variants to optimize downstream conversion and retention.

Website & Conversion Pages

• Lead a redesign focused on journey-stage conversion (cold to MQL to SQL). Establish event-based tracking and heatmap analysis to boost engagement and form-fill rates.

Growth Engine (PLG + Sales-Assisted)

• Define activation metrics and optimize self-serve + assisted funnels using funnel modeling, cohort analysis, and retention curve insights. Implement in-product experiments to accelerate expansion and upsell.

GTM Launch Playbooks

• Build repeatable, data-backed GTM templates for new geos, segments, and features. Track and report performance across top-of-funnel (TOFU) through closed-won.

Content & Thought Leadership

• Create SEO- and lead score-informed content calendars. Distribute high-conversion media (founder-authored POVs, event recaps, podcasts) across organic and paid channels.

Events & Field Marketing

• Design geo-targeted campaigns to lift pre-event brand recall. Benchmark MQL and pipeline contribution per event to refine investments.

Brand & Community Presence

• Expand into new digital platforms and embed Mercator in industry convos. Ensure brand consistency and track brand lift across community efforts.

What Makes You a Fit

• 8+ years in B2B SaaS marketing, with 3+ owning product-led growth motions
• Strong understanding of LTV: CAC ratios, funnel modelling, lead scoring frameworks, and conversion rate optimization
• Proven ability to position complex technical products for multiple stakeholders and double the pipeline within 12–18 months
• Hands-on and strategic: you can write crisp copy in the morning, brief designers by noon, and present LTV insights to the board by EOD
• Deep channel experience: SEO, lifecycle, ABM, paid, field, and partner marketing
• Fluent in tools like GA4, HubSpot, Segment, Mixpanel, and Looker; data comes first, always
• Collaborative team leader who recruits A-players and partners well with sales, product, and customer success
• Excellent storytelling and executive comms skills; comfortable as the external face of Mercator alongside our founder, Chloe Smith

Why Mercator.ai

• Category-defining product with clear PMF, strong retention, and paying customers
• Backed by top construction execs & investors; runway to dominate North America
• High-impact role on a tight-knit leadership team—your blueprint becomes the company’s marketing playbook