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Senior Field Marketing Manager, AMER



Marketing & Communications
San Francisco, CA, USA
Posted on Friday, May 3, 2024

Intercom is an AI-first customer service platform that helps businesses deliver better, faster, more personalized support.

Intercom is bringing AI-first Customer Service to the world, dramatically improving experiences for customers, support agents, and managers alike.Modern, fast, and easy-to-use, Intercom’s complete AI-first Customer Service Platform enhances the customer experience, improves operational efficiency, and scales with our customers’ business every step of the way. Intercom is also the most innovative and fastest improving product on the market. Shipping over 200 product improvements every year, Intercom is bringing AI features to market before anyone else.

What's the opportunity? 🤔

At Intercom we firmly believe in the power and importance of creating world-class brand interactions and experiences - big and small - that directly contribute to the success of the business. As the Senior Field Marketing Manager, you’ll be at the heart of our marketing strategy, connecting Intercom to customers and prospects across the AMER region.

In this role, you’ll lead the AMER regional marketing strategy that supports our company, brand and pipeline goals. You will meticulously plan, promote, and execute dozens of programs as well as regional campaign tactics throughout the USA, in tight partnership with Sales, Campaigns, Product Marketing, and Operations teams. You’ll ensure that each program is successful and pay close attention to the details and budget for each event or tactic you execute with strong ROI goals. The right candidate will have years of experience producing marketing events, campaigns, and sponsorships, while keeping focused on the overarching sales, brand and awareness goals. We want to see enthusiastic candidates with superb organization, fresh ideas, and a knack for marketing that impacts revenue.

We currently operate in a hybrid working model and this role is based in San Francisco, CA.

What will I be doing? 🚀

  • Execute event plans that support our company strategy
  • Organize and host online and in-person events that focus on community and create net-new sales opportunities, accelerate existing opportunities and deepen our customer relationships
  • Manage all aspects of event coordination including: strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics, budget
  • Collaborate with the AMER sales regional leadership teams to develop and implement a strategy that combines events across the different stages of the funnel
  • Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Intercom’s objectives and target audience
  • Assist regional sales by increasing local/regional brand awareness and driving leads and MQLs in the region
  • Collaborate with demand generation and marketing operations team to develop metrics to measure the success of all initiatives

What skills do I need? 📖

  • You have 5+ years of marketing experience at a technology company
  • You have experience implementing and executing a field marketing strategy across multiple locations
  • You have experience managing budgets and are comfortable with numbers
  • You have strong project management and organizational skills, leaving no detail untouched
  • You have an understanding of marketing promotion and follow-up campaigns necessary to create pipeline
  • You enjoy working with a sales team and have experience managing this relationship as a key marketing partner
  • Your communication skills are out of this world; you are able to clearly and concisely craft messages to internal and external stakeholders, including presenting to management teams
  • You have strong stakeholder management skills and are comfortable managing expectations and keeping teams on track
  • Experience working in hyper-growth global SaaS, B2B organizations
  • Experience in Salesforce, Marketo, Tableau, project management tools is a plus

Benefits 😍

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! :)

  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews - great work is rewarded!
  • Open vacation policy and 10 corporate holidays
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family!

The base salary range for candidates within the San Francisco Bay Area is $161,500 - $218,500. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).


Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least two days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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